B2client web-2-print: Who wants what?

Understanding the client’s business and what the key stakeholders want is an essential step in selling web-2-print.

So who wants?

The diagram below shows the drivers for the various roles within the SuperSuds Cleaning Franchise*.

Identifying the different drivers for the various roles within an organisation means your pitch can be adapted accordingly, depending on who you’re pitching to.

For a free copy of our web-2-print book ‘Web2Print MD2MD’ which has more information about pitching web-2-print systems please email book@w3p.com

*Supersuds Cleaning is a fictitious franchise we have created to illustrate some of our points.